Communication is the foundation for all forms of success, including the success of the culture in your business. Whether it’s one on one or in a group, how well you communicate dictates most areas of success within your organization. Good interpersonal communication skills can often mean the difference between a successful outcome and a total failure.

Communication skills begin to develop at a very young age. For example, around 1-2 years of age, the way a child naturally communicates their needs is through manipulation, throwing temper tantrums, yelling, and crying. Unless that child is raised with intentionality and fantastic parenting, it is likely he or she will think that behavior is normal. Therefore, it is unsurprising that as adults, when we get under pressure, sometimes we default back to these learned behaviors.

However, when we step into leadership roles and positions in a company, we step into a higher standard. We get to choose how we are going to communicate. We get to set the tone for our organization. And our goal should be to constantly express expectations in a manner that is clear and concise. It takes practice, but when executed successfully, our employee’s trust increases, and their risk of failure decreases. Good communication lowers anxiety for both parties involved. Lower anxiety in the workplace leads to increased success. And, of course, we want to set our employees up for success, because when they succeed, the company succeeds. 

So, my question is this: How do people feel around you when you communicate? Do people feel valued? Do people feel uplifted? Or do people feel torn down and confused? Appraise yourself on how you are communicating. Learn how to adjust your communications skills. And don’t get discouraged if the results are not what you expect. If your communication skills aren’t up to par, things aren’t hopeless. Some people may be born with a little more talent in that area than others, but typically all it takes to develop those skills is training, intentionality, and time. Anyone can learn and grow into an amazing communicator. And once you have mastered those skills, they will add value to every area of your life.


Jody Johnston